Finding member benefits shouldn’t be a scavenger hunt.
Members come to your site looking for one thing, and it isn’t always easy to find. You don’t always need a new website. We fix the one you have, or build new when it’s time, so the value of membership is obvious from the homepage.
Let’s sort out your website
A few questions worth asking about your homepage.
Is it mostly static, or does it change often with enticing articles and links? Does it pull in members, prospective members and the general public, each with what they came for? How does it show up in search? When people look for answers in your field, is your association the authoritative resource they find?
Where members get stuck.
The homepage
The homepage naturally talks about the association. Visitors came to find out what’s in it for them.
What changes: What membership gets you, in plain words, and a clear next step for members, prospects and chapter leaders.
The menus
Menus grew with the org chart, so members need to know how you’re organized to find anything.
What changes: Labels built around what people come to do: renew, find a class, get certified, find a member.
The resources
Your best benefits live in PDFs, behind logins, or three clicks deep. In one exit survey we reviewed, former members said resources they used to find had simply disappeared.
What changes: Resources organized by the problem they solve, with a search that actually finds them.
The phone
Members check in between meetings, on a phone. Many association sites weren’t built with phones in mind.
What changes: Large, readable type and pages that work as well on a phone as on a desktop.
Fix the site you have, on the platform you have.
You shouldn’t have to switch platforms to get a better site. We work where you already are, and we recommend a rebuild only when a fix won’t do.
- Wild Apricot
- WordPress
- Plain HTML
- Site builders
- Member portals
- Something new? We learn it.
What changes on your site.
Navigation built for members
Menus organized around what people come to do, checked against your real site traffic.
A value‑first homepage
What membership gets you, up front, with a clear path for members, prospects and chapter leaders.
Fast, readable pages
Large type, strong contrast and quick load times, whatever platform you’re on.
Findable by search and AI
Schema markup and plain-language FAQs that help Google and AI tools understand your pages.
One association, easier to use
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40% lower homepage bounce rate. More visitors found a reason to keep going.
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Under 10% bounce rate on the member resources section. Members found what they came for.
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5x more uses of member search, from 88,000 to 445,000.
Website Re/Design, in practice
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Do we need a full redesign?
Usually not. Often the biggest gains come from fixing what’s already there: clearer menus, a homepage that leads with value, and resources people can find. We’ll tell you honestly whether a fix will do or it’s time for something new.
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What platforms do you work with?
Wild Apricot, WordPress, plain HTML and most site builders associations use. If you’re on something we haven’t worked in yet, we learn it. You shouldn’t have to switch platforms to get a better site.
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Will our site show up in AI search?
We build every site so search engines and AI tools can read it: current content, clear structure and schema markup. We add an llms.txt file too, for AI tools that read one. It’s the same approach we use on this site.
Make the value of membership obvious from the homepage.
Let’s talk