MemberSpark blog
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Your Value Is Clear to You. Is It Clear to Prospective Members?
Most associations know their value firsthand, but it can be hard to show newcomers. The gap usually comes down to describing what members can access instead of what they'll achieve.
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When Someone Asks ChatGPT About Your Profession, Does Your Association Show Up?
People now ask ChatGPT and other AI tools for answers before they search. If your association's site is out of date or hard for AI to read, it gets left out, even if you're the real authority.
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Half of Members Say They Get Too Much Email. Here’s What to Send Instead.
Email is the default for everything associations send: events, dues, advocacy alerts, chapter news. Members are busy, and the important messages can get lost with the rest.
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Your Best Webinar Is Worth Three Months of Content
Your association runs an expert webinar, posts the recording, and moves on. That one hour could feed your newsletter, social media, and member recruitment for months.
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Your New Members Decide in 30 Days Whether They’ll Renew
Associations work hard to recruit a new member, but with small teams and full calendars, the first month often gets a receipt and a login. Those 30 days go a long way toward deciding whether that member renews.